01 — Diagnosing the business, its management and its team
I analyse the business's current situation, assess its management, workflow and team performance, and identify its strengths, weaknesses, problems and their causes.
Services
Six services in three tracks, starting with diagnosis
All my services start from an existing business. I begin by understanding where it stands, then we work on what it needs: management and the team, the business model and sales, or marketing and content.
Track 1
Diagnosis
Where does the business stand today?
Track 2
Management and development
How does the business work from the inside?
02 — Developing operations and training the team
I develop operations and organise responsibilities, identify employees' training needs, and deliver courses and training to improve performance and raise the team's efficiency.
03 — Business model, sales and growth opportunities
I develop the business model, work to improve revenue sources, sales and conversion opportunities, and identify growth and expansion opportunities that suit the business.
Track 3
Marketing and content
How does the business's value reach its customers?
04 — Assessing marketing and social media accounts
I assess your current marketing, social media accounts, content and the way the business is presented, identify weaknesses and improvement opportunities, then we improve the content and accounts together.
Who executes? Sarah Fahad and the client together05 — Monthly marketing strategy with guidance
I prepare the month's strategy, content ideas and copy, hooks, headlines and CTAs, and the publishing schedule; I guide the execution with my notes, and the execution stays with you or your team.
Who executes? The client or their team, guided by Sarah Fahad06 — Monthly marketing management with execution
I take on management and execution: writing the content, designing posts and marketing materials, designing and preparing the website or required pages, preparing the publishing plan, publishing on the platforms, and following up on and updating the content.
Who executes? Sarah Fahad
Service 05 or service 06?
The difference between the two services is who executes. In service 05 I set the strategy and write the copy and guide the execution, and your team executes. In service 06 I take on the management and the execution.
| Question | 05 · Monthly marketing strategy with guidance | 06 · Monthly marketing management with execution |
|---|---|---|
| Who plans? | Sarah Fahad: the month's strategy, content ideas and topics, and the monthly publishing schedule | Sarah Fahad: preparing and organising the publishing plan |
| Who writes? | Sarah Fahad: content and post copy, and headlines | Sarah Fahad: preparing and writing the content |
| Who designs? | The client or their team; design is not included in the service | Sarah Fahad: posts and marketing materials, and the website or required pages |
| Who publishes? | The client or their team | Sarah Fahad: publishing the content on the platforms |
| Who follows up? | Sarah Fahad, with notes and guidance for execution; the execution itself stays with the client | Sarah Fahad: following up on content execution and updating it continuously |
Service 05 suits you when someone in your business executes the content but lacks the strategy, the copy and the guidance. Service 06 suits you when the business has no time or team to write, design, publish and follow up on content.
Management consulting, and marketing and content
The diagnosis track and the management and development track (services 01, 02 and 03) are management consulting: reading the business, organising its work and its team, and developing its business model and sales. The marketing and content track (services 04, 05 and 06) is work in marketing and content. Each track has its limits: I do not present management consulting as marketing execution, nor marketing as management consulting, and no service means running the business on its owners' behalf.
I do not publish prices, packages or fixed durations. The scope of work is agreed for each business after I understand its situation and what it needs. Book and get in touch via WhatsApp.
Where do we start?
Let's talk about where your business stands and what is on your mind today, and agree on the first step together. Book and get in touch via WhatsApp.